Our First Pop-Up: Celebrating Nowruz 1404 with the Community

In March 2025, WOCCA had the joy of hosting our very first pop-up event at Yeki Bood Yeki Nabood, a vibrant Persian market celebrating Nowruz 1404. It was more than just a booth — it was a celebration of culture, community, and creativity.

Meeting our customers in person was truly special. We loved connecting, sharing stories, and introducing our traditional-meets-modern Nowruz sweets. From edible flower cookies to handmade 24k gold Nokhodchi, our goal was to bring fresh new looks to the Haft-Seen table while preserving the authentic flavors that remind us of home — and of springtime memories in Iran.

Nowruz is a meaningful part of our Persian heritage, and it felt right to mark WOCCA’s first pop-up within our own community. It wasn’t just about selling; it was about the energy of Nowruz, the excitement of spring, and the joy of new beginnings.

Thank you to everyone who stopped by, supported us, and helped make this milestone unforgettable. Here's to WOCCA — Wonderful Occasions, made with love.